We Reinvent Financial Education

Since 2019, we have developed revolutionary methodologies that transform how people understand and apply creative budgeting concepts in real life.

12K+ Students Trained
89% Completion Rate

Our Unique Approach

We combine behavioral neuroscience with gamification techniques to create learning experiences that truly work in the real world.

Financial Psychology

We study the mental patterns that influence financial decisions and develop personalized strategies for each type of behavior.

Realistic Simulations

We create scenarios based on real Canadian situations, from inflation to investment opportunities specific to the local market.

Behavioral Analysis

We use anonymized data to identify patterns and continuously adjust our content to the needs of students.

01
Diagnosis
Assessment of individual financial profile
02
Personalization
Content adaptation to personal context
03
Practice
Application in interactive simulations
04
Follow-up
Continuous progress monitoring

The Story Behind the Innovation

It all started when we realized that 73% of Canadians couldn’t maintain their budgets for more than three months. The problem wasn’t a lack of information, but rather how that information was delivered.

In 2019, our founder Carolina Mendes decided to revolutionize this field after a 15-year career in financial consulting. The idea was simple: what if we could teach finance the same way games teach us complex strategies?

1st

First Gamified Platform

We were pioneers in Canada in creating financial learning experiences through game mechanics.

AI

Adaptive Intelligence

Algorithms that adjust to the learning pace and individual preferences of each user.

Local Context

All content is adapted to the Canadian economic and tax reality, including simulations with real market data.

156 Hours of Behavioral Research
2.3M Data Points Analyzed

Carolina Mendes

Founder & CEO